And that is exactly why we were research for new design style and developed new … Since we are a company in which a lot happens every day, the desire for a clean and timeless design was great. It should be something that is calm, fresh and friendly.
It was a clear challenge and incentive to find, consider our large range of brands, the right corporate identity concept which meets all requirements.
After a lot of attempts later we agreed. This should be our new CI color:
From now on,
UNITED BRANDS corporate color is a beautiful shade of gray,
blue and green
– in the Pantone language,
A clean color that is not
to the eye,
but very modern
and at the same time timeless.
The new UB logo combined with the new color highlights the present, it is modern, yet restrained in look.
The lively design brought a certain freshness both to our print media and to our online presence. Altogether, the rebranding reflects friendliness and above all open-mindedness, which fits our company mentality. To carry this mentality outward was our goal.